June Ads Strategy
Customize and download the ads below as a PNG file. For help setting up your ads account and running your first ad check out this help guide.
Run one of the ads or both; incorporate some of the promotional ideas or all of them! The choice is yours. It will depend on your budget and how much effort you’d like to put into ads. Some months, you may want to do more than others. You may also want to change the suggested dates or campaign durations. This will be up to your discretion. Additionally, once you find an ad that is getting you results, you may want to continue to run that until your results diminish.
Note: Please follow all rules and regulations regarding advertising your services, specific listings, and all other real estate activities, on Facebook and online in your state. We cannot provide compliance information as every state is different. Check with your local Realtor association or real estate governance board for information on what is allowed and what is not.
Ad 1:
Summer Home Buyer Guide (Leads Ad)
Campaign Type: Leads
Collect your leads using a Facebook form (More advanced option: collection using a landing page on your website). Choose one of the image options below, according to your brand and preferences. Feel free to customize as well!
✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.
Dates: Anytime this month
Audience to Target:
- Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
Additional Instructions:
- Collect lead contact information with a form within Facebook: Select highest volume and have very few form questions (i.e. just name and email or name, email & phone number)
- Select Manual Placements and make sure only Facebook and Instagram are selected for best results.
- Leave all other default selections. Budget is at your discretion but we recommend at least $20/day for optimal results.
- Call-to-Action: Send a message
- Image: Create a carousel with 2 of the images below (choose from the different design styles)
- Send a delivery email with your lead magnet that your leads have signed up for with your ad form (see your Monthly Lead Magnet page for a template to send)
Headline:
The Real Cost of Waiting to Buy
Primary Text:
Waiting to buy might be costing you more than you think.
If you’ve been holding off because you’re waiting for the “perfect” time, it may be worth looking at the bigger picture.
Every month you wait could mean more rent paid, changing home prices, more competition, and missed opportunities to start building equity.
That doesn’t mean you should rush into buying before you’re ready — but it does mean you should know your numbers before you decide to wait.
Thinking about buying a home this year? Let’s talk through your options so you can make a smart, confident decision.
Ad 2:
Waiting Could Cost You (Awareness Ad)
Campaign Type: Traffic
✓ Special Ads Category?: Yes, select this to remain in compliance with Facebook ad rules regarding housing.
Dates: Anytime this month
Audience to Target:
- Age 18+, Male & Female, 20 mile radius around your location (you won’t be able to change this since it’s a Special Ad Category)
Additional Instructions:
- Select Manual Placements and make sure only Facebook and Instagram Feeds are selected for best results.
- Leave all other default selections. Budget is at your discretion but we recommend at least $10/day for optimal results.
- Image: Share 3 of the slide images below.
- Call-to-Action: Your choice from: Call now, Contact us, Send email, Send message
- Link to your website or Instagram profile
Please note that with Awareness Ads, the goal isn’t necessarily getting direct leads. It’s to build your name recognition and brand so that when people think of buying or selling their home, your name is top of mind. It also increases the likelihood of people giving you their information in a lead form when they see future lead generation ads for you.
Headline:
Get the Summer Home Buyer Guide
Primary Text:
Thinking about buying a home this summer? Start here.
Summer can be a great time to buy, but it can also move quickly. Between competition, pricing, inspections, financing, and knowing when to make an offer, there’s a lot to think through before you start touring homes.
That’s why I put together a free Summer Home Buyer Guide to help you understand what to expect, what to prepare for, and how to feel more confident before you make your move.
Inside, you’ll find practical tips for navigating the summer market, getting your finances ready, avoiding common buyer mistakes, and knowing what to look for when you tour homes.
Want a copy? Send me a message and I’ll send it over.
Additional Promotional Activities:
Host a “Summer Market Coffee Chat” at a local café
Invite past clients, neighbors, and prospects to stop by for casual real estate questions. Keep it low-pressure: “Ask me anything about buying, selling, or your home value.”
Create a “June Homeowner Hotline” day
Pick one day where people can DM, text, or call you with quick homeowner questions: pricing, upgrades, equity, buying timelines, contractor referrals, etc.
Partner with a local photographer for mini front-porch sessions
Offer a limited number of free or discounted summer porch photos for past clients or local families. It keeps you visible and builds community goodwill.
Run a “Best Backyard in City” social media feature
Ask locals to submit photos of their backyard, patio, garden, or porch. Feature a few favorites on your page throughout the month.
Film a “Summer Open House Crawl” Reel series
Even without promoting one listing, show what buyers are noticing in homes this summer: outdoor spaces, kitchens, layout, natural light, neighborhoods, etc.
Disclaimer: Not all ads work in all markets and the above instructions, images, and ad templates are suggestions based on our experience marketing and running ads. Even if no leads are gathered, visibility, credibility and brand awareness is increased, improving your ability to attract and win clients. We do not make any claims about specific results and are not at fault for any lack of results. We are also not responsible for any Facebook bans, campaign costs, or other ad issues.